Lebron is going to end up much richer than MJ ever was, regardless of his tattoos. He has a tremendous fanbase here in the States, but his following in China alone will probably get him his billion dollars by the time he retires. As was pointed out in that article, the average NBA ticket buyer is 25 y/o, so I don't see the tattoos as a turn-off. The reason the NBA isn't as popular as it was in the 80s and 90s is because the on-court product is akin to the And-1 mixtape series-- too much individual showboating and not enough solid fundamental play.
NO!!!!! The average ticket buyer is NOT 25 years old, that was Jason's point. His point was that the rookie was not in touch with where the money really comes from, but rather that was his single pointed viewpoint.
Enough people clammored for the PDGA event, so I will make the City Of Fountains a PDGA event again, and based on the work at WaterWorks, next year, we shall see about the Mighty Mo.