I agree, As a touring pro and see it on the front lines, I really wish the stigma about it being a "Hippy sport" would dissolve.
I, and many people I tour with, work hard and train to be the best. Where is that talked about? NOWHERE!
People want to focus on the negativity, but in the end, bad press is better than no press..
Look at snowboarding and skateboarding, they were labeled as "pot head sports" and look how they cleaned it up and now, making lots of chedda...
I agree, its time to clean up the image and start making real money in this sport!!!